SAN DIEGO (CNS) - Mayor Kevin Faulconer and San Diego Police Chief David Nisleit have launched a digital marketing campaign that aims to fill more than 200 positions that are currently vacant in the department, the mayor announced Thursday.
Downtown-based Loma Media will run the marketing campaign, which includes videos that will be shared on social media as well as a new recruitment website, with the goal of fully staffing the department by 2020, Faulconer said.
"Getting the San Diego Police Department back to full staffing of over 2,000 officers is a top priority," Nisleit said in a statement.
In December 2017, the City Council approved an agreement to boost salaries for San Diego police officers through the 2020 fiscal year.
Since the raises were announced, the number of officers lost to other law enforcement agencies is down 84 percent from last year, Faulconer said.
"The best way to keep San Diego one of the safest big cities in the country is by attracting the best and brightest recruits to the San Diego Police Department," Faulconer said in a statement. "We're going to be innovative and creative in how we do that."
Loma was one of four companies that responded to a request for proposals issued by SDPD earlier in the year. A panel selected the firm because of its social media expertise and prior clients, which included the U.S. Naval Special Warfare Command, Semper Fi Fund, UC San Diego and Google, among others.
The $350,000 contract with Loma, which was approved in June, lasts two years, with an option to extend the contract for up to three more years.
Funding for the first two years of the marketing contract was included in the current fiscal year budget.
View the department's recruitment videos below.
Firefighters Tuesday were working to extinguish a two-alarm fire at a mixed use building in the Mission Beach area, authorities said.
The City of San Diego will honor In-N-Out Burger on Tuesday by proclaiming Oct. 16 to be In-N-Out Burger 70th Anniversary Day.
Residents in Clairemont on Monday expressed their opposition to a proposed affordable housing project.
Strong and gusty Santa Ana winds, low humidity levels and warm temperatures will persist Tuesday, with a red flag fire warning denoting a strong risk of wildfire in effect in San Diego County.
A mother on Monday made a desperate plea to have her son released from a Mexican hospital and transported to San Diego.
Warm temperatures will continue warming up through the weekend. Santa Ana wind event will produce low humidity and gusty winds. Offshore flow will weaken Wednesday.
Our latest Adopt 8 story shows just how much a child’s life can be changed through the gift of adoption.
Are your neighbors giving you grey hairs? If you answered yes, you are not alone. A new study placed San Diego high on a list of U.S. cities with the most annoying neighbors.
The Carmel Mountain Ranch Golf Course closed last summer and as the property’s pond begins to dry off, the fish are beginning to die off.