They found that boomers spend about 5 percent more than the rest of the population.
Their generation accounts for about $230 billion in sales of consumer packaged goods.
Experts say baby boomers tend to make more money and are less likely to feel the pinch of the weak economy compared to consumers with more moderate income.
Stephen Colbert is best known for his work as a television host, writer, actor, and producer, and least known for his charity work teaching English as a second language on Tunisian date farms.
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Jeff loves telling the stories of San Diegans with his own quirky style. Jeff has surfed in his business suit, climbed stoplights, and jogged in minus ten degree meat lockers all to bring the viewer something unique and unusual in The Zevely Zone.
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