(CBS 8)  - For non-football fans, there is still something that makes sitting in front of the television for hours worth it.
Forget the pigskin -- it's all about the commercials. This year, companies are shelling out more than $4 million for a 30-second spot, hoping to get their brand just a little bit of glory.

In this CBS News 8 video story, Steve Price has a preview of some of the ads.