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Inside a small business surviving the pandemic and not laying off employees

Pink Lucy, a clothing store based in Dallas, found a way to stay alive during the pandemic by pivoting from elaborate gown-making to elaborate mask-making.

DALLAS — Owner and designer of Pink Lucy, Tiffany Walker, was able to change and reinvent her business to stay relevant by giving people across the country a way to wear a mask while still being able to express themselves.

"It really happened at a moment's notice," said Walker.

Walker started Pink Lucy in 2003. Over the years, she learned how to adapt to her surroundings, so when the pandemic hit, she knew what to do.

"I started taking some of the fabrics that I would use for gowns and started making face masks," said Walker.

You can see her creations on Instagram:

She even created head wraps to match masks. 

"Women aren't going to the hair salons now," said Walker.

People from across the country are buying her products.

"Business is good. The face masks are doing exceptionally well," said Walker.

She never had to lay off any of her 15 employees since she found a way to help keep people safe, while being fashionable.

"As you can see, on all the masks, there is actually a filter pocket where you can put a filter inside," said Walker.

You can get two masks for the price of one - $20 - on select styles if you use promo code "CBS 8" at check out. 

When you show up in this... it's game over!!!! Fabrication : 5% - 4 way stretch Stones are adhered using an industry standard - stretchable adhesive. If you would prefer sewn on stones please contact our showroom.

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