By wearing colorful stories about the sun, plants and starts, Paola Salazar, said it is a woman's way of looking good and feeling good about a Colombian cause.
Salazar moved to San Diego after marrying her husband and was surprised by the dozens of woman who stopped her on the street to ask about her beautiful bag.
Having worked in the fashion industry for 20-years, Paola Salazar, from South America, knew the bags were big in Europe, but now, she said, it is the celebrities who are now fueling the fire.
"I saw Shakira wearing them and Katy Perry wearing them," she said.
Even Paris Hilton loves the bags said Salazar.
Every bag is unique and every bag tells a different story. "It's an expression," said Salazar.
Paola said when she buys the bags from tribal representatives, ten-percent of the proceeds go directly to the woman who stitched them.
"That is food. That is clothing," said Salazar.
The Agora Galleries at the Grand-Hyatt in downtown San Diego carries the purses.