A new brand of vodka is stirring up controversy and its makers are accused of glorifying San Diego's gang violence.
Bottles of "Southeast Red" display a label that features a map of neighborhoods in San Diego with documented gang activity. It hit store shelves about a month ago and is selling faster than local liquor stores owners can stock it.
Shop owner Thomas Howell told News 8 that an entire case of "Southeast Red" sold out in two days.
The label on the $20 bottle of vodka maps out the Southeastern region of San Diego, highlighting neighborhoods where gang violence is a problem.
It's also colored all red, a color known by locals to be associated with infamous gangs in the region.
Resident Carman Evans says, "people may say that it's not gang related [but] this is the Blood area."
Despite the controversy, Howell says the liquor has only brought him good business and he's ordering more cases.
"I've had a couple people this evening ask when I'm going to get some more," he says.