SAN DIEGO (CBS 8) - Leaders from five North County cities came together Tuesday to announce a plan to stimulate economic development in the region.

The Innovate 78 project is designed to highlight the unique benefits for businesses along the Highway 78 corridor.

The cities of Carlsbad, Escondido, Oceanside, San Marcos and Vista are working to recruit business owners and residents to settle in North County.

The Innovate 78 project also launched a website to spotlight North County businesses and provide a link to companies that are hiring.