Facebook is once again embroiled in controversy as data analytics firm Cambridge Analytica is being investigated by British and U.S. authorities over allegations the firm stole data from 50 million Facebook users and used it to manipulate elections. The data acquired by Cambridge Analytica was reportedly used by President Donald Trump’s campaign during the 2016 US election to target election ads on Facebook.
News of Facebook's latest privacy scandal is having an effect on people reconsidering their use of the social network - and in extreme cases, choosing to delete and completely opt out from the world's biggest social network site.
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