SAN DIEGO (NEWS 8) — Morning Extra guest James Arthur Ray has made headlines multiple times in his career; first, as a life coach and motivational speaker, attracting millions, and as an international best-selling author.

His business skyrocketed after appearances on TV shows like Oprah and Larry King and in People Magazine.

Then, in 2009, there was a tragedy in a sweat lodge at one of Ray's retreats - three people died and others were injured.

Ray spent two years in prison but is now trying to get his business back on track.