A new Dodge Nitro at John Hine had a suggested retail price of is over $22,000. The price today?
"Brand new we're selling this car for $14,999, so that's a $7,000 discount," Hine said.
Hine is literally losing money on every new Dodge on his lot. He says it's worth it because the alternative is even worse. Chrysler has stripped his franchise, effective on June 9.
"We're left with new car inventory that we legally can't sell to a customer," Hine said.
That means selling it for pennies on the dollar to another Dodge dealer, so Hine came up with a better idea.
"I'd rather sell cars to a customer here in San Diego that's potential to remain in the Hine service family," Hine said.
Hine is one of 789 Chrysler dealers around the country forced out of business because of the car maker's bankruptcy restructuring.
"You know, a lot of people don't realize this is the largest bankruptcy filed in the history of the United States," Hine said.
Hine now has only just over two weeks to get rid of every new Dodge on his lot - a move this dealership has never seen before, and it's been around for a very long time.
John Hine's dad started selling cars back in 1942.
"When we moved to San Diego in 1957 he was able to acquire a Pontiac dealership from Ty Tyson up on El Cajon Boulevard," Hine said.
Eight years later he moved his dealership to Mission Valley. Now Hine's son is being forced to turn the page on the dealership's future. His dad passed away 13 years ago, but if he was around today?
"He would just be shocked, wouldn't believe. There'd be disbelief," Hine said.
Hine still has his Pontiac dealership, at least until GM stops making them next year, and he has his Mazda dealership, which will remain open and probably will be expanded.