SAN DIEGO (CNS) - California Coast Credit Union has obtained naming rights to the venerable Open Air Theatre at San Diego State University for the next 10 years, the school announced Monday.
The 72-year-old facility will become known as the Cal Coast Credit Union Open Air Theater when the deal goes into effect on Jan. 1. The financial institution will also open a branch and ATM in the new Aztec Student Union, which is slated to open Jan. 22.
SDSU says it will use the funds to replace the stage roof, improve seating and restrooms, and expand the concourse at the concert venue adjacent to Love Library.
The financial terms were not disclosed.
"The Open Air Theatre has a fascinating history in San Diego and we are very proud and excited to partner with SDSU and the Associated Students to contribute to its future success while helping the students, faculty and staff achieve their financial goals," said Marla Shepard, California Coast's president and CEO. "As we begin to celebrate our 85th year of service, partnering with the university reflects our commitment and gratitude to the educational community and to San Diego."
Signage reflecting the new name will soon be installed on the main entrance of the OAT and the university's marquee on Interstate 8, as well as locations throughout the amphitheater, on campus maps and directional signs.
Acts to perform at the OAT in recent years include Heart and Jason Bonham, One Republic and Sara Bareilles, Tenacious D, Enrique Bunbury and Zoe, and A Perfect Circle.