SAN DIEGO (CBS 8) - It's taking social media by storm -- countless videos of people dumping buckets of ice cold water on their heads.
The "
" is raising tens of thousands of dollars to strike out
, or Lou Gehrig's Disease.
Here's how it works: someone dumps the bucket of ice water on his or her head, then gives friends and family 24 hours to either do the same or donate to the ALS Association.
In this CBS News 8 video story, Steve Price is live in Rancho Santa Fe, where the president of the
is taking on the task.