Super Saturday: Busiest shopping day - CBS News 8 - San Diego, CA News Station - KFMB Channel 8

Super Saturday: Busiest shopping day

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SAN DIEGO (CBS 8) - Holiday shoppers hit the stores Saturday for what is projected to be the second biggest shopping day of the year.

Last year, Super Saturday actually beat out Black Friday sales. Total sales for the day are expected to top $9 billion this year.

It is called Super Saturday because the last Saturday before Christmas is huge for stores like Kohl's, Target, and Walmart, because online purchase this late may or may not be delivered in time for Christmas.

Using the force of 50 to 55 percent off, stores are hoping to win over last minute shoppers. While online shopping is up from previous years, Sabrina Rydalch would rather take home bags.

"You get to try it on and see it," she said.

For many retailers, the last few days before Christmas can make or break their year.

The holiday season accounts up to 40 percent of some stores’ annual sales. Purchases this year are expected to be up over last year, however, experts predict they will not be up as much as originally thought.

Almost 90 percent of shoppers surveyed earlier this week said they still have some holiday related buying to do.

"I have my mom, I have my dad and my boyfriend," Rydalch said.

Why have shoppers waited so long?

Some shoppers admitted procrastination, but others said they are still waiting for the best deals. Shoppers Mark Hodges and Doug Shellstrom have bags in one hand and ice cream in the other.

"He shops all the time, it doesn't matter. I was last minute, you have stuff on your thing right there," Mark said.

All the shoppers said they were there to finish up before Santa gets the important job of delivering gifts.

Kohl’s will keep their doors open around the clock until 6 p.m., Christmas Eve. Also, starting on Wednesday, Toys R Us will keep their doors open for 39 straight hours, leading up to 9 p.m., Christmas Eve.

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