SAN DIEGO — Wednesday is World Kindness Day. Well, that's everyday for Mark Shapiro, who coined the term "kindfluence." The TEDx talk speaker is on a mission to bring kindness to businesses, communities and individuals. Want to know a secret? Shapiro says people who practice kindness are happier themselves.

RELATED: Carlsbad born 'Great Kindness Challenge' spread across the world

For example, Shapiro sends a personalized video message to every single one of his 3,000 Facebook "friends" on each of their birthdays.  

A Simple Trick To Make Anyone's Day in 15 Seconds Watch TEDx Talk -

In a world where we can choose to be positive, neutral or negative influences, Shapiro hopes we can influence with kindness. 

RELATED: Police departments across the US are challenging each other to random acts of kindness